Are you a T-Shaped
With so many marketing channels around, marketers and growth hackers need to have broad experience in multiple domains. How many channels do you really know?
Who are T-Shaped Marketers?
T-Shaped marketers are marketing specialists of the future. They are experts in one or two areas of marketing, but have a practical understanding of all other domains.
What are the benefits of being a T-Shaped Marketer?
Having a practical understanding of multiple domains enables T-Shaped marketers to create holistic marketing strategies to supercharge growth
T-Shaped marketers can easily work with other teams, understanding company-wide bottlenecks and how to solve them
There is a high demand for T-Shaped marketers as companies are looking to experiment with more channels and diversify their growth