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Give us a call +31 (0)6 42 63 67 05 | peter@growthtribe.nl

A.I. FOR MARKETING 

AND GROWTH

"2-Day Crash Course"

A 2-day course in Amsterdam. 

No previous skills or coding required!

IN PARTNERSHIP WITH

“A.I. will be an integral part of every business aspect we know today. Managers and C-Level executives will require a critical set of new skills related to A.I. And if they don’t…Well, they might be left in the dark.”

YOUR NEW "SECRET WEAPON"

YOU CAN LEARN A.I. WITHOUT CODING

Artificial Intelligence can also be used by non-data scientists and companies with smaller data sets. 


A.I. is no longer reserved for large companies with armies of data scientists and huge data sets.


YOU can now leverage it as a secret weapon of your personal skills and growth strategy.

WHAT CAN YOU DO AFTER THIS COURSE?

Fully understand when and where to apply A.I. to a business case.

Select and execute A.I. algorithms for business purposes such as predictions, segmentation and NLP (Natural Language Processing).

Understand all the concepts and jargon of Machine Learning and Artificial Intelligence.

“Now that I’m writing this blog post, a couple of days after the course, there’s only one way to describe my experience: ‘WOW’. I’ve never attended such an interesting course in my life!“

Ronald Voorn

Ex-CMO Heineken

Similar prediction methods allow us to predict how much a customer will be worth over his customer lifetime cycle.

CLTV prediction is an important problem where an accurate estimate of future value allows businesses to e‚ffectively allocate marketing spend, identify and nurture high value customers and mitigate exposure to losses.

WHAT ARE SOME APPLICATIONS OF AI FOR MARKETING AND GROWTH?

“After this course you’ll be powerful enough to decide which parts of Machine Learning and AI can be used to help a business”

CUSTOMIZATION 1:1 MARKETING

PSYCHOGRAPHIC PERSONAS  — PERSONALITY PROFILES

David Arnoux

Understanding your customers is no longer about demographics or interests. A deeper understanding linked to your customer’s personalities, attitudes and behaviours allows for greater growth. 

As a creative marketer, you’re likely on the lookout for innovative ways to reach your audience at all times. There’s a new kid on the block that just might revolutionize interactive marketing, and it’s called image recognition. 

PREDICTIVE ANALYTICS — LEADS, SIGN-UPS, SALES CLTV, Shopping cart size..

NATURAL LANGUAGE PROCESSING — SENTIMENT ANALYSIS

Natural Language Processing is a way to extract sentiment from customer feedback and customer chats. Market research can provide companies with a snapshot of how a small sample group perceives a product at a moment in time. Sentiment analysis is comparable to a continuous video of real-time feedback. It’s a powerful qualitative tool that can apply to you or your competitors.


Providing a personalized shopping experience for customers across all channels is a vital key to survival. Broad recommendations and the suggestion that "shoppers who view this, also viewed that" doesn't cut it anymore. A.I. allows us to show the right message, on the right channel at the right moment.

DEEP LEARNINGIMAGE RECOGNITION 

Head of Growth

  • No previous skills required...
  • CEOs
  • VPs
  • Marketers
  • Digital Consultants
  • Product Owners & their teams
  • Executives who want to make better decisions
  • Startup Founders 
  • Account Managers and Sales 
  • Consultants 
  • Business Developers
  • Anyone who wants a competitive edge and is interested in growth

A.I. is a large and complicated field. It can feel like “magic”. It’s not. We’ve made it accessible to anyone.

WHO IS THIS COURSE FOR?

Afternoon

  • Understanding predictive analytics
  • Create a prediction model for a B2B Saas company
  • Create a prediction model for an Ecommerce company
  • The importance of retention and building a churn prediction model
  • Building a prediction model to calculate and predict Customer Lifetime Value
  • Mini introduction to clustering and segmentation

WE'LL TEACH YOU WHAT YOU NEED TO KNOW

Day 1: An intro to AI, Predictions, building clusters and hyper-customization

  • Inspirational stories and the growing importance of A.I.
  • General applications of A.I.
  • Applications of A.I. in marketing
  • The limits of Machine Learning As A Service
  • First Prediction Modeling exercise
  • Powerful applications of A.I. in marketing
  • A.I. within the GROWS process of rapid experimentation

Morning

  • How the best are using clustering for marketing
  • Clustering customers according to CRM data
  • Clustering customers according to website events
  • Naming and creating segments from clusters
  • Psychographics first step: Dimensionality Reduction

Morning

Day 2: Psychographic Personas, Recommendation Engines and Deep Learning

  • Psychographics second step: Naming personalities
  • Applications of psychographic traits
  • Image recognition: Build your first clusters from images
  • Natural Language Processing: sentiment analysis
  • Wrap up, next steps and networking


Afternoon

Jim Groenen

MEET YOUR INSTRUCTORS. REAL PRACTITIONERS!

PhD and teacher in data science, machine learning, deep learning and business applications of A.I. 

Alina Leuca

Bernardo Nunes

Chief Data Scientist / Coach

Quentin Lacointa

Developer and UXer, expert in design thinking, AI for marketing automation & tracking.

David Arnoux

Trainer  / Coach

Teja Kocjancic

Trainer / Coach

Expert in marketing automation, funnel optimization, web analytics and tracking.

Trainer / Coach

Experiment design, 

technical marketing, automation. Addicted to web scraping.

Specialist in marketing automation, data gathering, data analysis, web tracking and marketing automation.

Trainer / Coach

Job Rietbergen

Trainer / Coach

Statistics, mathematics, artificial intelligence in marketing, front-end and back-end code.

Trainer / Coach

Data science, machine learning, business applications of data science, data architecture.

Growth marketing, experiment design, analytics and persuasive techniques

Gabor Kiss

Trainer / Coach

We’ve partnered with tools that make Data Science and Artificial Intelligence accessible to all.


TOOLS THAT MAKE A.I. AS EASY AS CLICKING WITH THE MOUSE

Also… Get Access To Our Exclusive Slack Channel Community With 500+ Growth Experts From Previous Courses!

ONLINE LEARNING ENVIRONMENT

All participants get lifelong access to our exclusive Online Learning Environment. Find all our up-to-date course materials at any given time!

EXCLUSIVE SLACK COMMUNITY

SOME COMPANIES WE'VE TRAINED

Follow the footsteps of Vandebron, Transavia, ING, Catawiki...  and high growth startups, who are using us as their main training partner for technical growth skills.


Growth Tribe is part of our digital transformation program. The training they have provided to teams are of extremely high quality and catered to our business context. I would highly recommend them to anyone looking to transform their organisation through education!

HERE'S WHAT OUR PARTICIPANTS HAVE TO SAY ABOUT OUR COURSES

Harmen Visscher

Hugo Raaijmakers

This course was a real eye-opener for us at Pipedrive! Growth Tribe's trainers flew over to Estonia to give us a 2-day training on growth skills. The course is very practical and full of inspiring examples of best practices. We were introduced to an abundant list of tools that are easy to use at a low cost and work wonders. In short, this course has shown us cutting-edge techniques and helped to develop a mindset for growth.

CMO at Catawiki

Andrus Purde

CMO at pipedrive

Global Head of Innovation Management at ING

It was a pleasure having the Growth Tribe Team on board for the 3 months. The team was very motivated, achieved some great wins for us and we were able to learn a lot from them. We hired, Andrea Giordano, one of the Tribe’s team members. The culture fit is great and we’re super happy with him. Good stuff, Growth Tribe.

Located at the heart of the city, Amsterdam’s Marineterrein, 

we turned a former EU conference facility into our campus.

  • 650m2 of dedicated training space
  • Ultra fast fiber glass internet to make sure there’s nothing in the way of execution
  • Deliciously catered lunch & healthy snacks
  • Lounge & chill areas to wind down and let your learnings sink in.

GROWTH TRIBE IN NUMBERS

READY TO TAKE IT TO THE NEXT LEVEL?

A 2-day course in Amsterdam.

No previous skills or coding required!

Growth Tribe is Europe’s 1st Growth Hacking Academy! We’re backed by Facebook, Startup Amsterdam and the Universities of Amsterdam. We specialize in teaching technical growth skills through hands-on workshops.

Our products

Amsterdam

Kattenburgerstraat 5

Building 027E

1018 JA Amsterdam

The Netherlands

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London

Wework Spitalfields

1 Primrose St. 

London EC2A 2EX

United Kingdom