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A.I. FOR MARKETING 

AND GROWTH

A 2-day course in Amsterdam. 

No previous skills or coding required!

"2-Day Crash Course"

9.3/10 Satisfaction rate

IN PARTNERSHIP WITH

“A.I. will be an integral part of every business aspect we know today. Managers and C-Level executives will require a critical set of new skills related to A.I. And if they don’t…Well, they might be left in the dark.”

YOUR NEW "SECRET WEAPON"

YOU CAN LEARN A.I. WITHOUT CODING

Artificial Intelligence can also be used by non-data scientists and companies with smaller data sets. 


A.I. is no longer reserved for large companies with armies of data scientists and huge data sets.


YOU can now leverage it as a secret weapon of your personal skills and growth strategy.

WHAT CAN YOU DO AFTER THIS COURSE?

Fully understand when and where to apply A.I. to a business case.

Select and execute A.I. algorithms for business purposes such as predictions, segmentation and NLP (Natural Language Processing).

Understand all the concepts and jargon of Machine Learning and Artificial Intelligence.

Ronald Voorn

Ex-CMO Heineken

“Now that I’m writing this blog post, a couple of days after the course, there’s only one way to describe my experience: ‘WOW’. I’ve never attended such an interesting course in my life!“

WHERE CAN YOU APPLY A.I. 

FOR MARKETING AND GROWTH ?

  • No previous skills required...
  • CEOs
  • VPs
  • Marketers
  • Digital Consultants
  • Product Owners & their teams
  • Executives who want to make better decisions
  • Startup Founders 
  • Account Managers and Sales 
  • Consultants 
  • Business Developers
  • Anyone who wants a competitive edge and is interested in growth

A.I. is a large and complicated field. It can feel like “magic”. It’s not. We’ve made it accessible to anyone.

WHO IS THIS COURSE FOR?

Afternoon

  • Understanding predictive analytics
  • Create a prediction model for a B2B Saas company
  • Create a prediction model for an Ecommerce company
  • The importance of retention and building a churn prediction model
  • Building a prediction model to calculate and predict Customer Lifetime Value
  • Mini introduction to clustering and segmentation

YOUR CURRICULUM

Day 1: An intro to AI, Predictions, building clusters and hyper-customization

  • Inspirational stories and the growing importance of A.I.
  • General applications of A.I.
  • Applications of A.I. in marketing
  • The limits of Machine Learning As A Service
  • First Prediction Modeling exercise
  • Powerful applications of A.I. in marketing
  • A.I. within the GROWS process of rapid experimentation

Morning

  • How the best are using clustering for marketing
  • Clustering customers according to CRM data
  • Clustering customers according to website events
  • Naming and creating segments from clusters
  • Psychographics first step: Dimensionality Reduction

Morning

Day 2: Psychographic Personas, Recommendation Engines and Deep Learning

  • Psychographics second step: Naming personalities
  • Applications of psychographic traits
  • Image recognition: Build your first clusters from images
  • Natural Language Processing: sentiment analysis
  • Wrap up, next steps and networking


Afternoon

Similar prediction methods allow us to predict how much a customer will be worth over his customer lifetime cycle.

CLTV prediction is an important problem where an accurate estimate of future value allows businesses to e‚ffectively allocate marketing spend, identify and nurture high value customers and mitigate exposure to losses.

WHAT ARE SOME APPLICATIONS OF AI FOR MARKETING AND GROWTH?

“After this course you will have an intuitive understanding of Artificial Intelligence & you'll be able to apply Machine Learning to your use cases”

CUSTOMIZATION 1:1 MARKETING

PSYCHOGRAPHIC PERSONAS  — PERSONALITY PROFILES

David Arnoux

Understanding your customers is no longer about demographics or interests. A deeper understanding linked to your customer’s personalities, attitudes and behaviours allows for greater growth. 

As a creative marketer, you’re likely on the lookout for innovative ways to reach your audience at all times. There’s a new kid on the block that just might revolutionize interactive marketing, and it’s called image recognition. 

PREDICTIVE ANALYTICS — LEADS, SIGN-UPS, SALES CLTV, Shopping cart size..

NATURAL LANGUAGE PROCESSING — SENTIMENT ANALYSIS

Natural Language Processing is a way to extract sentiment from customer feedback and customer chats. Market research can provide companies with a snapshot of how a small sample group perceives a product at a moment in time. Sentiment analysis is comparable to a continuous video of real-time feedback. It’s a powerful qualitative tool that can apply to you or your competitors.


Providing a personalized shopping experience for customers across all channels is a vital key to survival. Broad recommendations and the suggestion that "shoppers who view this, also viewed that" doesn't cut it anymore. A.I. allows us to show the right message, on the right channel at the right moment.

DEEP LEARNINGIMAGE RECOGNITION 

Head of Growth

Jim Groenen

MEET YOUR INSTRUCTORS. REAL PRACTITIONERS!

PhD and teacher in data science, machine learning, deep learning and business applications of A.I. 

Alina Leuca

Bernardo Nunes

Chief Data Scientist / Coach

Quentin Lacointa

Developer and UXer, expert in design thinking, AI for marketing automation & tracking.

David Arnoux

Trainer  / Coach

Teja Kocjancic

Trainer / Coach

Expert in marketing automation, funnel optimization, web analytics and tracking.

Trainer / Coach

Experiment design, 

technical marketing, automation. Addicted to web scraping.

Specialist in marketing automation, data gathering, data analysis, web tracking and marketing automation.

Trainer / Coach

Job Rietbergen

Trainer / Coach

Statistics, mathematics, artificial intelligence in marketing, front-end and back-end code.

Trainer / Coach

Data science, machine learning, business applications of data science, data architecture.

Growth marketing, experiment design, analytics and persuasive techniques

Gabor Kiss

Trainer / Coach

SOME COMPANIES WE'VE TRAINED

Follow the footsteps of Vandebron, Transavia, ING, Catawiki...  and high growth startups, who are using us as their main training partner for technical growth skills.


TOOLS THAT MAKE A.I. AS EASY AS CLICKING WITH THE MOUSE

We’ve partnered with tools that make Data Science and Artificial Intelligence accessible to all.


Also… Get Access To Our Exclusive Slack Channel Community With 500+ Growth Experts From Previous Courses!

ONLINE LEARNING ENVIRONMENT

All participants get lifelong access to our exclusive Online Learning Environment. Find all our up-to-date course materials at any given time!

EXCLUSIVE SLACK COMMUNITY

"Love this course: it enables all (data) marketeers & analysts to become the best in class without having to code in difficult programs like Python or R."

Elleke Wiewel

Rianne Meijerman

"This is an amazing course that helps you understand cutting edge concepts and techniques about the use of AI in marketing. It got me completely up to speed."

"After following the course I can highly recommend it to anyone...literally anyone. In so many fields it can make your life easier and your insight greater."

HERE'S WHAT OUR PARTICIPANTS HAVE TO SAY ABOUT THE A.I. COURSE

Sandra Schurink

"Now I know what to do and where to start. The course gave me very clear examples of applying AI in product and marketing related challenges."

E-commerce coordinator at 999 Games

Bert Tilmans

"Really enjoyed and learned a lot in this 2 days crash course on AI. The course is high-paced and contains many inspiring examples but is also practical."

"This course is a must attend for both data enthusiasts and non-data specialists. This course by far exceeded my expectations and got me eager for more!"

"Growth Tribe nailed exactly what I was looking for in terms of getting up to speed with putting AI in practice."

Dennis Repkes

Daan Wassing

"The AI in marketing course has opened my eyes to the endless possibilities. Truly appreciated the hands-on nature of the course, it gave me full confidence to apply it in my day-to-day work."

Manager eCommerce at T-Mobile Netherlands

Barry Koeman

"What a great course! Feels like I have had a whole semester of courses just in 2 days: so much great knowledge and insights. If you want to be ahead of the crowd, sign up!"

"Must-follow! Cool course for those who want to make their first (hands-on) steps into AI!"

Nadine van der Wal

Louise Van Hees


Customer Lead Innovation team at ING

Ali Fenwick

"The course gave many more insights than I could have expected beforehand. I feel confident about AI, know what I'm talking about and can use and create models without coding."

Floris-Jan Zuure

Creative Project Manager at Purple Cow

Business Development and Growth at ING

VP and Business Leader Beauty at Philips

"The practical application of AI tools opens a world of possibilities and I've got so much energy coming out of the course."

John Lee

Product Owner at Rodeo

Co-founder at CultureMee

"Mandatory training material if you want to get your basics right about A.I and Machine Learning!"

Team Lead & Security Officer at oneUp.company

Martine de Visscher

Freelancer and Marketing Specialist

Business Development and Product Incubation at Booking.com

"Brilliant course - Growth Tribe have taken a complex concept and simplified it in an excellent way. Would definitely recommend it! "

Institutional Marketing Specialist at Capital Group

Thomas Joosten

Investor  for multiple startups & former CEO at Zanox

Managing Partner at LEAD TCM&L 

Located at the heart of the city, Amsterdam’s Marineterrein, 

we turned a former EU conference facility into our campus.

  • 650m2 of dedicated training space
  • Ultra fast fiber glass internet to make sure there’s nothing in the way of execution
  • Deliciously catered lunch & healthy snacks
  • Lounge & chill areas to wind down and let your learnings sink in.

GROWTH TRIBE IN NUMBERS

READY TO TAKE IT TO THE NEXT LEVEL?

A 2-day course in Amsterdam.

No previous skills or coding required!

Growth Tribe is Europe’s 1st Growth Hacking Academy! We’re backed by Facebook, Startup Amsterdam and the Universities of Amsterdam. We specialize in teaching technical growth skills through hands-on workshops.

Our products

Amsterdam

Kattenburgerstraat 5

Building 027E

1018 JA Amsterdam

The Netherlands

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London

Wework Spitalfields

1 Primrose St. 

London EC2A 2EX

United Kingdom